
Lucrative hair fashion for its time
Carmen Curlers, 1960s
Carmen Curlers came on the market in 1963. They replaced the papillote. With electrically heated curlers, women could now curl their hair up in a very short time. Unlike other electric curlers, Carmen Curlers could hold their temperature for longer without becoming so hot that they damaged the hair.
The product became a worldwide success. An American magazine even named it the fastest growing company of the sixties worldwide. But Carmen Curlers was also a product of its time, and as hair fashions changed, success waned, and the company closed in 1990.
Lukrativ hårmode for sin tid
Carmen Curlers, 1960’erne
Carmen Curlers kom på markedet i 1963. De kom til at erstatte papilotten. Med elektrisk opvarmede curlere kunne kvinder nu krølle håret op på ganske kort tid. Til forskel fra andre elektriske curlere kunne Carmen Curlers holde temperaturen i længere tid, uden at de blev så varme, at håret tog skade.
Produktet blev en verdensomspændende succes. Et amerikansk tidsskrift kårede det endda til tressernes hurtigst ekspanderende virksomhed på verdensplan. Men Carmen Curlers var også et produkt af sin tid, og da hårmoden skiftede, dalede succesen og virksomheden lukkede i 1990.
